Connecting Brands, People, and Cultures

g. kofi annan


G. Kofi Annan is a strategist and technologist. He bridges the ideas, insights, and innovations gap between public/private sector organizations and evolving cultures. Kofi is a strategic advisor to international startups and investors, and helps global brands like PUMA, Pfizer, and Mercedes-Benz solve their growth and engagement problems at home and abroad.

Kofi has held senior strategy and technology roles at well-known communications agencies Saatchi & Saatchi and Ogilvy & Mather, leading their global clients in value creation, innovation and customer growth.

Kofi is a leading voice on the changing cultural trends in emerging economies and technology’s transformative role in the future of business and society. He writes the popular business and culture blog Annansi Chronicles, has co-authored two books on the impact of technology, and contributes directional insights to media (e.g.,,, i-D Magazine) and entertainment (e.g. BET Rip the Runway, The Motion Picture Association of America, Warner Bros.' 2006 movie "Blood Diamond") initiatives.

Kofi is also a frequent speaker at conferences and events. He has presented his ideas to audiences at the United Nations, Harvard University, the Smithsonian Museum, and the SXSW Interactive Conference. Kofi's work at the intersection of technology, media, and design was profiled in the 2008 book "Secrets of Social Media Marketing". He has been featured and quoted in Entrepreneur Magazine, the Wall Street Journal, and the LA Times among others.

  • Brand, Business, Product

  • Scouting, Road-mapping

  • Research, Analysis, Forecasting

Appearances & conferences


Propelify Innovation Conference (2017) - Co-Organizer
Propeller Innovation Conference (2016) - Co-Organizer
United Nations NGO Conference (2015) - Speaker, "Technology, and Social Impact"
Columbia University African Economic Forum (2014) - Speaker, "The Global Impact of Technology"
TransmediaNYC (2011) – Speaker, “Transmedia and Social Innovation”
The Africa Brand Conference (2010) – Speaker, “Youth and Brand Africa”
Harvard University (2010) – Speaker, “Re-branding Africa Through the Youth”
SXSW Interactive Conference and Festival (2009) – Speaker, “Breaking Boundaries: Mobile Web Access in Emerging Economies”
Smithsonian Museum of African Art (2008) – Speaker, “African Chic: Inspiring Global Fashion”
SXSW Interactive Conference and Festival (2008) – Speaker, “Africa 2.0: Affecting Change Using Technology” (2008) – Speaker, “Who are African Consumers?”

Speaking Themes

Technology's transformative impact on business and society
The experience economy
Global business and culture trends
Evolution of global startup ecosystems

 (Africa, Asia etc)

Work With Kofi

Potential Client, Partner, or Host? Get in touch!